Business copywriting that brings you in from the wilderness

Copywriting (aka words) that will bring your business
in from the wilderness

Ready to give your business a distinct, captivating edge? You need a stellar copywriting strategy.

Is your business copy inconsistent, lack-lustre or lacking full-stop? If your answer is yes, please rest assured that you’re not alone! In fact, it’s a common issue for many businesses who don’t have a well-planned copywriting strategy in place.

But never fear, because creating a cohesive brand voice for businesses, just like yours, is my passion. (It even comes before my love of karaoke – truth!)

Whether you need compelling website copy, valuable SEO keyword insights, high-converting sales emails or a cannot-put-down brochure – my words position you as a unique and irresistible brand.

Would you like to save time and rest easy knowing that your brand message is always on point and and connecting perfectly with your ideal clients?

Business Copywriting

Here’s a quick snapshot of the biz copy I excel at

Perceptive and persuasive copywriting is like a chieftess to her tribe. Intrinsically linked.

Each and every piece of your business copywriting must be written thoughtfully, structured well and address the needs of your audience. It has to also fit beautifully within your overall content strategy and tone of voice. Compelling and engaging copy is a cornerstone for your business to connect and grow.

Whether you need a professional, well-structured capability statement, a succinct bio written for you and your team, an award submission demonstrating your stellar work, or a high-impact video script, I have the experience and expertise to create copy that both you and your clients will love.   

Time to bring some copywriting genius to your business words – the kind that will make you ‘straight-to-the-trophy-room’ proud and get your phone buzzing with new enquiries?

How does this copywriting process work?

Hello! It’s lovely to meet you!

Chatting on the phone, via video or in-person (if you’re a Gold Coast local) – here is where I get to know more about you and your business. And you get to quiz me on my copywriting experience aka biz-word-brilliance 😉

We also go through your copywriting objectives, expectations and desired outcomes. Then we talk about turnaround time and budget. And, of course I’m here to answer all your questions.

Based on our initial chat, I bundle together all the finer details – scope of work, pricing, inclusions, T&Cs – into a tailored proposal and send it over to you.

You go through my proposal and get back to me with any questions.

Happy with my copywriting proposal and excited to see your brand come alive through the power of words, you give a very enthusiastic nod to proceed. Hooray!

Once I have your official go-ahead, I send you my copywriting brief to complete (which we can also chat further about over the phone).

Once I have your completed brief, I’ll begin work on the first draft of your copy. 

Donning my research hat, I begin with a deep duck-dive into your business, industry, competitors and ideal clients. Using this to formulate your content strategy, I then write (like there’s no tomorrow)!

Once I have the first draft complete, I’ll send it over to you for approval. Generally, I’ll have your first draft ready for your review within 7 – 10 working days.

You set aside time to carefully read through your masterpiece – and then get back to me with any amends (you have two free rounds of amends included).

I finalise your copy (including any amends you’ve requested).

Proud as punch and excited to showcase your new words to the world, you give your final seal of approval.

I then send you the final document – ready for you to upload, publish, print and share. You take on word-legend status in the office and pop the champagne to celebrate.